Product Designer · Conversion & Acquisition
Editora GloboI lead the design of acquisition pages and subscription flows for Editora Globo brands, such as O Globo and Valor Econômico, working alongside marketing, digital channels and the design team. I run a continuous A/B testing and conversion optimization (CRO) program connecting design to revenue, and create campaigns and assets across formats (digital, print, video, landing page and email marketing). I implement the landing pages in HTML, CSS and JavaScript, from Figma to a live product.














