Product Designer · Conversion & Acquisition
Editora GloboI lead the design of acquisition pages and subscription flows for Editora Globo brands, such as O Globo, Valor Econômico, Clube O Globo and Edições Globo Condé Nast, working alongside marketing, digital channels and the design team. I run a continuous A/B testing and conversion optimization (CRO) program connecting design to revenue, and create campaigns and assets across formats (digital, print, video, landing page and email marketing). In 2026 I brought AI-assisted coding into the process: a landing page that took days in low-code tools now ships in under a day, in its own code. On my own initiative, I trained the 8 designers of the Institutional Marketing team, across Rio de Janeiro and São Paulo, to build landing pages and marketing emails with AI.
